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2020
Products and accessories for professional hairdressers



hairstylists' products
WELLA PROFESSIONALS

WELLA PROFESSIONALS

ILLUMINA COLOR WELLA PROFESSIONALS Hair Color
Hair Color

ILLUMINA COLOR

Is the latest professional coloring combining permanent color creative richness to a result naturally soft ' translucent and bright with an amazing hair protection. Suitable for th...

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KOLESTON PERFECT WELLA PROFESSIONALS Hair Color
Hair Color

KOLESTON PERFECT

With an innovative formula that takes advantage of two cutting-edge technologies. The Pure Balance reduces the formulation of free radicals and renders harmless impurities is also ...

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KOLESTON PERFECT INNOSENSE WELLA PROFESSIONALS Hair Color
Hair Color

KOLESTON PERFECT INNOSENSE

Is the first professional product for hair coloring formulated with ME +: a revolutionary new molecule that has a reduced risk of developing allergies outstanding color performance...

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MAGMA WELLA PROFESSIONALS Hair Color
Hair Color

MAGMA

Lightens and colors in a single step. Also suitable for colored hair very dark (to base 2). It is based on Oxyresistan Technology, a unique technology which, thanks to micronized ...

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COLOR WELLA PROFESSIONALS Hair Tone on Tone
Hair Tone on Tone

COLOR

COLOR FRESH direct coloring Color Fresh is the action film-forming cosmetic highlighters, without ammonia. Ideal for those approaching for the first time, to color, to cover the...

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COLOR FRESH CREATED WELLA PROFESSIONALS Hair Tone on Tone
Hair Tone on Tone

COLOR FRESH CREATED

COLOR FRESH CREATE gives complete custom colors combinations pastel's beautiful effects with natural loss of intensity for each wash (up to 20 washes). Zero hedge: shades as well. ...

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COLOR TOUCH Light2Color Complex WELLA PROFESSIONALS Hair Tone on Tone
Hair Tone on Tone

COLOR TOUCH Light2Color Complex

ultra bright reflection cosmetic without ammoniaCOLOR TOUCH is the next generation able to recreate oxidative highlighting colors multi hues-tone very similar to those of natural h...

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BLONDOR MULTI BLONDE WELLA PROFESSIONALS Hair Bleaches Lighteners
Hair Bleaches Lighteners

BLONDOR MULTI BLONDE

MULTI BLONDE POWDER is a dust-free bleaching powder-free technology with anti-yellow molecules. Thanks to its innovative technology Tri-Lightening Complex with anti-yellow molecul...

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BLONDOR MULTI BLONDE GRANULES WELLA PROFESSIONALS Hair Bleaches Lighteners
Hair Bleaches Lighteners

BLONDOR MULTI BLONDE GRANULES

Allows to create the purest, bright and brilliant blonde, coming to lighten up to 7 tones. Ideal for all techniques of discoloration, possesses a particular fragrance the coconut, ...

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BLONDOR-BLONDE SEAL & CARE WELLA PROFESSIONALS Hair Bleaches Lighteners
Hair Bleaches Lighteners

BLONDOR-BLONDE SEAL & CARE

Conditions by lightening the hair and gives shine. Essential post-clearing treatment, specifically formulated for lightened hair thathave a particular pH, gives Baker great bright...

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BLONDOR-BLONDE STREAKS WELLA PROFESSIONALS Hair Bleaches Lighteners
Hair Bleaches Lighteners

BLONDOR-BLONDE STREAKS

Whitener at progressive development recommended for foil techniques. Auto-control system for a consistent and reliable discoloration. Ammonia-free....

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BLONDOR-EXTRA COOL BLONDE POWDER WELLA PROFESSIONALS Hair Bleaches Lighteners
Hair Bleaches Lighteners

BLONDOR-EXTRA COOL BLONDE POWDER

Not just a lightening ' but rather a unique blend of brightening and colour for a blond visibly clearer and fresh. Up to 7 levelsof lift. directions for use: to use pure or as sup...

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BLONDOR-FREELIGHTS POWDER WELLA PROFESSIONALS Hair Bleaches Lighteners
Hair Bleaches Lighteners

BLONDOR-FREELIGHTS POWDER

Its innovative technology Actifuse Network with flexible Acrylic polymers ensures extreme precision and reliability in application techniques carried out by hand. Simple and flexib...

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BLONDOR-SOFT BLONDE CREAM WELLA PROFESSIONALS Hair Bleaches Lighteners
Hair Bleaches Lighteners

BLONDOR-SOFT BLONDE CREAM

Gentle to the skin, reduces the phenomenon of hair breakage. The Active Lipids surround the hair shaft, protecting it from moisture loss. Up to 7 levels of lift. Recommended for te...

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COLOR TOUCH EMULSION WELLA PROFESSIONALS Hair Color Developers
Hair Color Developers

COLOR TOUCH EMULSION

COLOR TOUCH PLUS Designed to work with their cream color, and COLOR COLOR TOUCH TOUCH PLUS, ensure ease of use and excellent performance. Enriched with moisturizing agents and s...

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Welloxon PERFECT - oxidant cream WELLA PROFESSIONALS Hair Color Developers
Hair Color Developers

Welloxon PERFECT - oxidant cream

Welloxon PERFECT is the oxidant cream that achieves superior color results. Thanks to StabilKomplex the basis of its wording, Welloxon PERFECT guide evenly transfer of oxygen th...

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CURL IT WELLA PROFESSIONALS Hair Perms & Neutralisers
Hair Perms & Neutralisers

CURL IT

Dynamic and permanent elastic ' long-lasting curls. CURL IT MILDFor colored hair and sensitive skin. directions for use: Climazon Code 3 6-12 minutes with heat added is 10-15 m...

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WAVE IT WELLA PROFESSIONALS Hair Perms & Neutralisers
Hair Perms & Neutralisers

WAVE IT

For soft waves, harmonious. The permanent produces soft and natural effect ripples ' durability. WAVE IT MILDFor colored hair and sensitive directions for use: Heat 6-3 code ' ...

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LINE texturize WELLA PROFESSIONALS Hair Straighteners
Hair Straighteners

LINE texturize

WELLA PROFESSIONALS texturize represents a new generation of styling products long lasting. The innovative Flexi -Protect technology with cationic polymers repairs and protects th...

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FUSION REPAIR SPA WELLA PROFESSIONALS Haircare Treatments
Haircare Treatments

FUSION REPAIR SPA

Fusion Repair Spa to amino acids of silk offers a high-quality intensive repair treatment lasts 15 minutes....

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INVIGO SUN WELLA PROFESSIONALS Haircare Treatments
Haircare Treatments

INVIGO SUN

INVIGO SUN is the Sun-Blendtechnology solati. Formulated with Pro vitamin B5, which gives ultra-moisturizing after sun exposure, vitamin E, to protect hair from damage caused by th...

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SP - SUN SYSTEM PROFESSIONAL WELLA PROFESSIONALS Haircare Treatments
Haircare Treatments

SP - SUN SYSTEM PROFESSIONAL

• line for UV protection A daily line of products to protect foliage and skin from ultra violet rays, during and after exposure to the sun. Under the sun : SUN SP CONCENTRATE...

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SP - SYSTEM PROFESSIONAL WELLA PROFESSIONALS Haircare Treatments
Haircare Treatments

SP - SYSTEM PROFESSIONAL

• COLOR SAVE line The line is designed to ensure absolute protection of the color. Thanks to the formulation with Polyquaternium -7, pro-vitamin B5 and beeswax, it helps to fi...

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WELLA PROFESSIONAL CARE WELLA PROFESSIONALS Haircare Treatments
Haircare Treatments

WELLA PROFESSIONAL CARE

• Line BRILLIANCE The line of hair products that contain an innovative technology : Triple- Blend Technology, a combination of three polymers with low molecular weight for a s...

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WELLA PROFESSIONAL CARE - Linea BALANCE WELLA PROFESSIONALS Haircare Treatments
Haircare Treatments

WELLA PROFESSIONAL CARE - Linea BALANCE

• BALANCE Linesoothes and refreshes the skin softens 'Is available in the following versions:• ANTI DANDRUFF• Soothing for sensitive skin• Refreshing to encourage natural h...

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WELLA PROFESSIONAL CARE - Linea ENRICH WELLA PROFESSIONALS Haircare Treatments
Haircare Treatments

WELLA PROFESSIONAL CARE - Linea ENRICH

• ENRICH-for dry hairRepairs and protects hair and exploited ' leaving it full of vitality.Special ingredients: extract of silk and shea butter.-ARE VELVETY HAIRS FROM BASE TO EN...

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DEFINITION WELLA PROFESSIONALS Hair Gel - Finish
Hair Gel - Finish

DEFINITION

SATIN POLISH Creamy smooth effect. Seal with an anti -frizz, gives softness to the hair. Definition and structure for a pearlescent sheen. 75 ml. REFINED TEXTUR Modeling cream...

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LINE BRILLIANCE WELLA PROFESSIONALS Hair Gel - Finish
Hair Gel - Finish

LINE BRILLIANCE

line BRILLIANCE develops the sensory quality of the products : • look at the exceptional luster color • touch the seductive softness • hear exclusive fragrances Its formula ...

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LINE BRILLIANCE WELLA PROFESSIONALS Hair Gel - Finish
Hair Gel - Finish

LINE BRILLIANCE

line BRILLIANCE develops the sensory quality of the products : - Look at the exceptional luster color - Touch the seductive softness - Hear the exclusive fragrances Its formula co...

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PREPARATION WELLA PROFESSIONALS Hair Gel - Finish
Hair Gel - Finish

PREPARATION

ELEGANT SHAPE Mousse support and volume. Donate tight body and long lasting hairstyle. Improves combing hair. Protect from moisture and heat of the dryer. Without alcohol. 300 m...

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SP - SYSTEM PROFESSIONAL WELLA PROFESSIONALS Hair Gel - Finish
Hair Gel - Finish

SP - SYSTEM PROFESSIONAL

POLISHING TECHNOLOGY The line includes 9 System Professional Styling valuable references for a sparkling look. The exclusive technology SP POLISHING TECHNOLOGY, thanks to specia...

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VELVET AMPLIFIER WELLA PROFESSIONALS Hair Gel - Finish
Hair Gel - Finish

VELVET AMPLIFIER

• WET LINE A new range of styling products divided according to different levels of grip, from softer to harder, and structure according to the time of application for ease of...

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VELVET AMPLIFIER WELLA PROFESSIONALS Hair Gel - Finish
Hair Gel - Finish

VELVET AMPLIFIER

• DRY LINE The new line for the Wella Professional Styling : DRY is used on dry hair to shape or define the details. SMOOTH BRILLIANCE - cream polish. Holding: 1 THERMAL ...

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VELVET AMPLIFIER WELLA PROFESSIONALS Hair Gel - Finish
Hair Gel - Finish

VELVET AMPLIFIER

• FINISH LINE MIRROR POLISH - shine serum. Holding: 1 Serum concentrated to give light to a corrugated or smooth styling, giving a natural hold with anti-frizz effect. FLEX...

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SP - SYSTEM PROFESSIONAL WELLA PROFESSIONALS Hair Spray
Hair Spray

SP - SYSTEM PROFESSIONAL

line System Professional Styling includes 9 valuable references for a sparkling look. The exclusive technology SP POLISHING TECHNOLOGY, thanks to special oils, treating substances...

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COLOR.ID WELLA PROFESSIONALS Hair Special Products
Hair Special Products

COLOR.ID

COLOR.ID is a revolutionary product which only added to the colors and KOLESTON PERFECT LIGHT COLOR, acts as a flexible barrier, separating and protecting the different color shad...

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INVIGO: BRILLIANCE BOOSTER WELLA PROFESSIONALS Hair Special Products
Hair Special Products

INVIGO: BRILLIANCE BOOSTER

The blend Color Brilliance-Blend ™ makes that encapsulated with copper molecules retain their bright color. TheHistidine and vitamin E help to control the oxidation process after...

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LUXE OIL SYSTEM PROFESSIONAL WELLA PROFESSIONALS Hair Special Products
Hair Special Products

LUXE OIL SYSTEM PROFESSIONAL

The new Elixir reconstruction, with exclusive Transform Technology, makes hair instantly smooth, soft and shiny without greasing. Just a few drops of OIL SYSTEM PROFESSIONAL LUXE ...

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WELLA PROFESSIONALS CARE WELLA PROFESSIONALS Hair Special Products
Hair Special Products

WELLA PROFESSIONALS CARE

PRE -GUARD PROTECTIVE SKIN Cream formulation, easy to apply and remove, helps to protect the skin absorption of color cosmetics. Special ingredient : Extract of orchid. ...

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WELLA PROFESSIONALS CARE WELLA PROFESSIONALS Hair Special Products
Hair Special Products

WELLA PROFESSIONALS CARE

TREATMENT POST - COLOR : Post- color treatment that protects and enhances the result of the color service. It works in 5 minutes. Following recommend the balm or treatment desir...

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WELLA PROFESSIONALS CARE LINE SERVICE WELLA PROFESSIONALS Hair Special Products
Hair Special Products

WELLA PROFESSIONALS CARE LINE SERVICE

LINE SERVICE The online service of Wella Professionals is the range for the specialists of the technical service in the salon. Results: - SPLENDOR OF TREATED HAIR - MOTION AND F...

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MAXXIMUN WELLA PROFESSIONALS Man hair color
Man hair color

MAXXIMUN

MAXXIMUN SHAMPOO shampoo to reinforcing action Deep cleanses and helps to strengthen the hair. It contains caffeine, which optimizes the functions of the scalp. Prepare the ha...

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SP - SYSTEM PROFESSIONAL WELLA PROFESSIONALS Man hair color
Man hair color

SP - SYSTEM PROFESSIONAL

JUST MEN - styling A dedicated line specifically for styling and finishing. The products include : CREAM WAX A wax cream. Defines hairstyle enhances the natural shine of the h...

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SP - SYSTEM PROFESSIONAL WELLA PROFESSIONALS Man hair color
Man hair color

SP - SYSTEM PROFESSIONAL

JUST MEN PIGMENT MOUSSE - tone -on-tone For a quick touch-up and natural pigment colors MOUSSE hair fast with a quick and simple application. Among the nuances : PIGMENT BLAC...

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SP - SYSTEM PROFESSIONAL WELLA PROFESSIONALS Man hair color
Man hair color

SP - SYSTEM PROFESSIONAL

JUST MEN - SUB -00 A dedicated line styling that most soothes the skin and revitalizes. JELLY TONIC Energizing tonic gel. Gives optimum hydration and new vitality to the hair...

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Adelaide Bilello, New Australia WELLA PROFESSIONALS Talent-Influencer
Talent-Influencer

Adelaide Bilello, New Australia

Adelaide BILELLO is the salon's owner and hairstylist in love with her work from the beginning of her career, which she started out as a teenager as a shop student in her home coun...

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Alexandra Salon WELLA PROFESSIONALS Talent-Influencer
Talent-Influencer

Alexandra Salon

ALESSANDRA CARRER, at the helm of Salone Alessandra, boasts a curriculum full of events of national importance, such as Sanremo Festivals, Miss Italy, the Rome and Venice Film Exhi...

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Antonella Hairdressers WELLA PROFESSIONALS Talent-Influencer
Talent-Influencer

Antonella Hairdressers

The Montebelluna salon is successfully run by two exceptional hairstylists ANTONELLA BORDIN and ROBERTA GALLINA' who founded their work on a philosophy: the innate talent needed to...

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Antonio Badaglialacqua Hairdressers WELLA PROFESSIONALS Talent-Influencer
Talent-Influencer

Antonio Badaglialacqua Hairdressers

The owner of the Trappeto salon is ANTONIO BADAGLIALACQUA' designer specializing in hairstyles and make-up for ceremonies' and especially for wedding. Present in the Palermo busine...

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Ap. Fashion Hairdressers WELLA PROFESSIONALS Talent-Influencer
Talent-Influencer

Ap. Fashion Hairdressers

The exhibition's artistic director is ALESSANDRO PALLAVICINO, a designer whose passion for the world of hairstyling is such that he dedicates himself to sharing his experiences thr...

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Egidio Borri Stylist WELLA PROFESSIONALS Talent-Influencer
Talent-Influencer

Egidio Borri Stylist

EGIDIO BORRI opens its first salon in the municipality of San Giovanni Valdarno' place where it will leave the heart' despite the great changes and the same places that success has...

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Enzo Coppola Hairdressers WELLA PROFESSIONALS Talent-Influencer
Talent-Influencer

Enzo Coppola Hairdressers

COPPOLA PARRUCCHIERI is a brand founded in 1975 in Alcamo by ENZO COPPOLA and his wife FRANCESCA DARA. In 1991, thanks to the entry into the group of GIUSEPPE ADAMO, the second sal...

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Extrema Hair WELLA PROFESSIONALS Talent-Influencer
Talent-Influencer

Extrema Hair

Artistic Director of EXTREMA HAIR is the well-known RUDY MOSTARDA among the most requested hairstylists of the moment worldwide. The best of Made in Italy great personality and a n...

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Mitu, New WELLA PROFESSIONALS Talent-Influencer
Talent-Influencer

Mitu, New

Opened in 1995 inside a period building in the center of the city of Bari, the MITo show is an expression of the professionalism and style of PINO CATANZARO, GINO and ANGELA CARADO...

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Rossano Ferretti WELLA PROFESSIONALS Talent-Influencer
Talent-Influencer

Rossano Ferretti

Born from the creativity and mastery of a truly brilliant hairstylist of which it is named, the rossaNO FERRETTI brand today is a guarantee of quality, professionalism and internat...

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Salvo Binetti WELLA PROFESSIONALS Talent-Influencer
Talent-Influencer

Salvo Binetti

The owner and artistic director of the fair is SALVO BINETTI, an integral part of the creative team of the group The Best Club by Wella directed by Toni Pellegrino. From the close ...

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TONI PELLEGRINO Art&Science for Hairdressing WELLA PROFESSIONALS Talent-Influencer
Talent-Influencer

TONI PELLEGRINO Art&Science for Hairdressing

TONI PELLEGRINO is the owner of the TONIPELLEGRINO ART&SCIENCE FOR HAIRDRESSING brand, a chain of salons present today in Catania, Modica, Bari, Noto and Molfetta. Trained at the T...

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